The logo design project for Huong Lua restaurant, carried out by Urdes, aims to create a unique brand symbol that is easily recognizable and deeply reflects the cultural identity of the restaurant. The goal of the project is to design a logo that is not only visually appealing but also accurately represents the spirit and values of the Hương Lúa brand – a restaurant known for its rich, traditional flavors, and its warm, friendly, and welcoming atmosphere for guests. Urdes uses natural colors such as yellow and brown. The yellow of rice symbolizes growth and prosperity, while the brown, representing the earth, evokes a sense of friendliness and connection.